Let's lose the labels
Let's Lose the Labels
Gingerbread has been working with single parents since 1918. Back then we opposed the ‘bastardy’ acts that stigmatised children born out of wedlock. More than 90 years later, and single parents still find themselves the victims of prejudice, negative stereotyping and just plain misinformed opinion – much of which is perpetuated by the media.
Stigmatising single parents was wrong in 1918 and it’s wrong today. In the run up to the 2010 election we launched a campaign to challenge the stereotypes still very much present in Britain. The campaign aimed to fight the labels given to single parents and instead show them for what they really are – hardworking, resourceful and a vital part of the diversity of family life in the UK. We asked you, as well as celebrities and politicians, to help us expose the myths by joining our campaign.
Watch our campaign film and read more.

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