Fundraise for your birthday
How it works
- Fill out the form at the top of this page, including choosing what your fundraising target will be.
- Two weeks before your birthday, we will contact you to remind you to make your fundraising page and send encouragement and tips about how to let your friends and family know how they can donate.
- On the day, we will be in touch to wish you a happy birthday! And to make sure that everything is running smoothly for you.
If you have any questions, please get in touch with firstname.lastname@example.org and we will get back to you shortly.
Hear from our first Birthday fundraiser, on why he decided to forego traditional gifts and how he actually not just met, but beat his target:
In contrast to socks, seeing a charity I love get some money would actually be a great birthday present for me, so I set up the Facebook Fundraiser for Gingerbread.
Last year, I decided that I would no longer put up with getting crappy socks or books I was only vaguely interested in as birthday presents. I also knew all about Facebook Fundraisers but had never done it myself. In contrast to socks, seeing a charity I love get some money would actually be a great birthday present for me, so I set up the Facebook Fundraiser for Gingerbread.
When people actually started donating, I loved it. I made a point of thanking everyone who donated to it. I also sent direct messages to people who were coming to my party to warn them not to bring a present for me, but to donate instead.
My lovely friends and family ended up donating £350 to Gingerbread, £100 over target. Nobody had to spend time buying me a gift, and I didn’t have any mediocre presents that I felt too guilty to give away cluttering up the place. Everyone was a winner!
My next birthday is my 40th, so I’m planning to do the same thing again this year, but with a nice suggested £40 gift. So hopefully there’s more to come.
Fundraising Page Tips
- Use a picture: Fundraisers with pictures on their page raise 14% more per photo. So get some pictures of you taking part in the event or training for it to share with your supporters.
- Tell your story: Are you a single parent, or raised by a single parent? Or know someone who is a single parent and that’s what moved you to fundraise for Gingerbread? Tell your story, make it as personal as possible, stories resonate with people
- Set a target: Pages with a target raise 46% more. Aim high and tell the world.
- Sharing: Share your fundraising page anywhere you can, on social media, WhatsApp, will help to get the word out.
- Messages: Not everyone is on social media of course, and sometimes a nicely worded, personalised message is what it will take for that person to donate.
- Be creative: Think of new and exciting ways to make people excited about your fundraising, wearing a costume if you reach a certain amount, video messages to thank your supporters etc.
- Update your Page: Remember to keep your fundraising page updated, give news on your training, how your fundraising is doing, or news you might have about the charity, a new case study, quote etc.
- Not over until it is over: 20% of donations come in after an event has ended, so make sure you follow up the event with an update about how you did, using pictures and videos from the event.
- Show donors what their support can do: Give some examples of what it is that Gingerbread does, and what their donations can support. And if you know someone’s personal interests, target towards that, for instance someone might be an activist, so let them know about the campaigns work.
- E-Mail signature: Ask your workplace if you can change your e-mail signature to include your fundraising page and a small blurb on what it is you are doing.
- Contact Local Press: Doing something unique? Contact local press and radio and see if they would help you promote your fundraising.
- Share your progress: Be sure to share with people how your training or planning is going, how close you are to your fundraising target, even break down what is left and how many people it would take to reach your target e.g. “I am £140 from my target, can I get 14 people to donate just £10.”
- Thank people: Remember to thank people, because 1 people love to be thanked and 2, if you do it publicly, on social media for example, other people might see and thus want to make a donation.
- Know when to ask: Be strategic, contact friends and family, those who are more likely to donate, and ask them first, as people can be intimidated by an empty page so it is good to have some donations already on your page for when you start promoting it more publicly. People are also more likely to match donations made on the page already, so if you have some generous donations, it can help you reach your target.
- Textgiving: Yes JustGiving have ended their textgiving option, however we have teamed up with Donr and can create codes for you to share with your supporters for them to donate. Please e-mail email@example.com if you want one created.