‘Family’ deals leave single parents paying a premium

Posted 16 August 2016

Gingerbread’s new campaign, ‘We are the 1 in 4,’ calls on companies to make family deals more inclusive.

Single parent families are all too often missing out on ‘family’ deals and paying a premium for days out, says charity Gingerbread as it launches a new campaign today.

Although one in four families in the UK is headed by a single parent, many ‘family’ deals are only for families made up of two adults and two children.

Gingerbread is launching a new campaign, We are the 1 in 4, which calls on businesses to recognise that families come in all shapes and sizes, and reflect this in their offers. The charity has heard from single parents who have found that they are not eligible for family deals in restaurants, cinemas and theme parks, or even face extra charges on holiday.

Gingerbread Chief Executive Fiona Weir said: “A quarter of families with children in the UK are headed by a single parent, that’s 2 million families. It’s high time that more businesses recognised this in their offers for families.

“There are already some businesses doing a great job to reflect modern family life, and we want to see more taking their lead.”

The charity is asking single parents – and businesses – to share good and bad examples on social media with the hashtag #wearethe1in4.


Notes to editors
A quarter of families with children in the UK are single parent families (ONS (2015) Families and households, 2015. Table 1.)

2 comments on “‘Family’ deals leave single parents paying a premium

  1. We relocated to keep is safe and could no longer manage to maintain a car for the commute, had to give keys to mechanic as could not afford the last repair bill. We are surrounded by theatre, cinema, pool, tennis courts, bowling … all in walking distance but myself and my two children just cannot afford to use any of these facilities. For over ten years now for 13 weeks a year for past ten years I pay out more than I earn for childcare. I myself also never go out. We have never had a holiday, or gone outside our village, we have spent three years without any heating or hot water I tried everywhere for a loan for the repair work needed but with two dependants my earning were too low. I would be better not working at all. It continues to be a very stressful, worrying, lonely and miserable time. Family deals are something that are far out of our reach.

Write a comment

Your email address will not be published. Required fields are marked *