Employment Minister meets single parents as part of new campaign

Posted 16 May 2016

Minister for State Priti Patel meets single parents in Wales as part of ‘See Potential’ campaign.

Minister of State for Employment Priti Patel today met with single parents in Wales as part of a government initiative.

The See Potential campaign, which aims to recognise hidden talent and support people into work, was launched in Cardiff and saw the Employment Minister meet with a number of single parents that have worked with Gingerbread across south Wales.

Gingerbread Chief Executive Fiona Weir said:

“We are pleased to be part of the See Potential campaign and were encouraged by the Minister’s visit to Cardiff. Although a record number of single parents are already in work we welcome any initiative that helps to break down the barriers many still face when it comes to finding a job that pays the bills.

“The Minister’s visit was a great opportunity for single parents to engage with the See Potential campaign and for Gingerbread to showcase its work in areas such as Cardiff.

“Wales has seen one of the biggest regional increases in single parent employment across the UK. Having stood at 56 per cent in 2010, almost 70 per cent of single parents in Wales are now employed.

“However, a number of obstacles mean that this figure still lags behind employment rates for couple mothers, so we welcome the opportunity to build on the promising foundations.

“We’re also optimistic that the See Potential initiative will help those single parents who are working, but not for as many hours as they’d like. Our research has found that 15 per cent of single parents working part-time in Wales want to work full-time, but it can be hard to find full time hours that are flexible enough to fit with looking after their families.”


Notes to editors

Hear about single parent Danielle Haines’ story here:


Write a comment

Your email address will not be published. Required fields are marked *