Big Give Christmas Challenge
Our free Helpline answers about 9,000 calls a year from single parents but 9,000 more go unanswered, so it’s vital that the most vulnerable get through. In this year’s Big Give Christmas Challenge, help Gingerbread raise £20,000 to provide expert advice for single parents who need it most by introducing webchat. Through this, we will be able to answer simple advice needs quickly and efficiently, freeing up expert helpline advisors to support parents with complex queries.
Between 12 midday on Tuesday 27 November and 12 midday on Tuesday 4 December, donations made to us via The Big Give website will be doubled, so your donations will be worth twice as much! One donation, twice the impact.
Keep an eye on this page and our social media for the donation link once it goes live!
The advice line was essential. It’s a lifeline. I didn't have someone to talk to, to tell me 'you will get rejected [by the CSA], but carry on'. For me, your advice line led me to gaining £11,000. You just don't know the ripple effect that your donation could have on somebody's life.Victoria, single parent who used our Advice & Information service
Becoming a single parent can be a time of huge anxiety and challenges: money, housing, work, childcare and contact arrangements, to say nothing of the emotional upheaval of becoming sole carer and sole breadwinner for your children. It can also be incredibly isolating. Our helpline provides free expert advice on the challenges that single parent face. We can’t answer every call, so we need to make sure that callers with the most complex advice needs get through to a specialist advisor.
How you can help
We will introduce webchat as an initial assessment tool to guide single parents to tailored information for their advice needs. 67% of callers to our helpline look online first, but still pick up the phone because they can’t find what they need or aren’t sure how the information applies to them. By engaging parents earlier in webchat, we can find those callers who really need to speak to an advisor and direct those with less complex needs to tailored online information. Help us to introduce this webchat feature by donating to the Big Give this year.